All orders
Order Nº
038
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Brand identity
Fable Coffee
A coffee roaster with a story on every bag. We gave them a chunky serif, a mustard you can spot across the street and labels that tell the tale of each farm.
The order
Fable roasts small lots from six farms and wanted each bag to say where the beans came from. The old logo was a stock cup icon. They had two shops and a launch at a Lisbon market in four weeks.
What we served
A heavy serif wordmark that still reads on a 6 cm label, a mustard and roast-brown palette, and a label grid where every farm gets a short story. The brand book shows the baristas how to write the next one.
How it went
The bags sold out at the market. Three months later, 38% more customers come back for a second bag, and the farm stories are now the most shared thing on their Instagram.
Next order
Nº
036
Oslo Bikes